We build brands for all types of business, big or small!
Without an audience, a brand doesn’t exist. And the strongest brands unify their audience under a common vision. Why is it important? Because having one brand anthem that resonates with employees, customers and even the casual observer is the perpetual motion machine of brand loyalty.
The Ready or Not Foundation was inspired by Jacqueline (a/k/a “Jackie”), my daughter. In January of 2006, Jackie (at age 6) was diagnosed with a brain tumor. Soon thereafter, the doctors had discovered it was a high grade (grade 3) anaplastic astrocytoma, and the treatments included surgeries, radiation therapy, and extended chemotherapy. Today, Jackie is in remission after living with the most lethal of diseases for children. From day one, our goal was for Jackie to be a survivor. Now, our goal is to not only survive, but to also help others.
BMI was founded in 1939 by forward-thinkers who wanted to represent songwriters in emerging genres, like jazz, blues and country, and protect the public performances of their music. Operating on a non-profit-making basis, BMI is now the largest music rights organization in the U.S. and is still nurturing new talent and new music.